Skip to main content

Guides to planning, execution and measurement

22 practical guides drawn from strategic planning work with local governments, nonprofits, advisory practices and mid-market firms. No gated downloads — the whole thing is on the page.

Strategic planning

Building a plan people can actually follow — frameworks, formats and calendars.

How to write a strategic plan that survives contact with the year

A strategic plan is written in five layers — direction, goals, initiatives, actions and measures — each with a named owner and a review date. The writing is the easy part; the plan only holds up if it has a structure people can update between board meetings.

9 min read

The plan-on-a-page format (and how to build one)

A plan-on-a-page shows direction, three to five priorities, the goals under each, the measure attached to each goal and the owner. It is a view of the working plan, not a separate document — if it is maintained by hand it will be out of date within a quarter.

6 min read

Five strategic planning frameworks compared (and when each one fits)

Balanced scorecard suits regulated and public bodies that must report across perspectives; OKRs suit fast-moving commercial teams; VMOSA suits nonprofits and coalitions; Hoshin Kanri suits operations-heavy organizations; the plain goals-initiatives-measures model suits everyone else. The framework matters less than whether owners, measures and a review rhythm exist.

8 min read

An annual strategic planning calendar you can actually run

Anchor the strategy calendar to the budget calendar: quarterly reviews, a mid-year reforecast, priority setting one quarter before budget adoption, and monthly measure updates throughout. Strategy that runs on a separate calendar from money is decorative.

7 min read

Strategic planning for city governments

Municipal strategic planning works when the plan is tied to the budget calendar, structured around service outcomes residents recognise, owned by named department directors, and published in a transparency view that stays current between council meetings.

8 min read

Strategic planning for nonprofits

Nonprofit plans have three audiences — board, funders and staff — and fail when a separate document is produced for each. Write one plan with outcome goals, a small set of defined measures and named owners, then generate board and funder reporting from it.

7 min read

Strategic planning for mid-market firms

Mid-market firms have enough complexity to need structure and not enough staff to support a planning bureaucracy. Three to five funded priorities, one owner per goal, a measure library agreed with finance, and a quarterly review that reallocates budget is the whole system.

7 min read
Strategic planning software

Execution and measurement

Turning a plan into weekly work, honest measures and useful meetings.

KPI vs metric vs OKR: what the difference actually is

A metric is any number you can measure. A KPI is a metric you have decided is decisive, with a target and an owner. An OKR is a goal-setting format: an objective plus key results, usually quarterly. Metrics describe, KPIs judge, OKRs commit.

6 min read

How to choose the five KPIs that actually matter

Choose KPIs by starting from the decision each number should change, then pair one lagging outcome measure with one leading measure per goal, define both precisely, name an owner and record the source. Five well-defined KPIs beat thirty tiles.

7 min read

A quarterly business review agenda that changes decisions

A working quarterly review circulates measures in advance, spends its time only on exceptions, forces one of four decisions on every at-risk item — continue, re-scope, re-fund, stop — and ends with a dated written record of what was decided.

6 min read

Why strategic plans fail — seven structural causes

Plans rarely fail because the strategy was wrong. They fail for structural reasons: no single owner per goal, unfunded initiatives, undefined measures, no review rhythm, too many goals, no reallocation and no living record. Each has a specific fix.

7 min read

Cascading goals across departments without creating paperwork

Cascade by contribution, not by copying: each department states which organizational goals it contributes to and what it will deliver this quarter. Mechanical cascading produces mirrored paperwork and hides the goals nobody owns.

6 min read

How to build a balanced scorecard (without twenty-eight objectives)

A balanced scorecard works when the objective set is small and causally linked: eight to twelve objectives across four perspectives, one to two measures each, initiatives attached, reviewed quarterly. Filling four buckets with objectives produces a reporting exercise, not a strategy.

8 min read
Strategy execution software

For consultants and advisors

Running strategy work as a retained practice instead of a one-off document.

How to Package Ongoing Strategy Support as a Monthly Retainer

A monthly strategy retainer sells the review rhythm, not more documents: a quarterly review the advisor chairs, monthly measure upkeep and a written progress note, a standing risk register and a board-ready pack. Price it from your own delivery hours and cost per hour, keep scope boundaries explicit, and it renews because the client can see current status between meetings.

12 min read

Client reporting that gets your retainer renewed

Renewal is decided by whether the client could see current status between meetings, not by report polish. Send a short monthly exception note and a quarterly pack of measures, decisions and risks — both generated from the working plan rather than assembled by hand.

6 min read

Pricing strategy engagements: projects, retainers and the gap between them

Price the planning project on scope and seniority, then price the retainer on the rhythm it protects — not on hours. Offer two or three retainer tiers, exclude initiative delivery, and absorb or pass through software at cost so it never becomes a separate purchase decision.

7 min read

Moving a client off spreadsheets without losing the plan

Migrate when history, ownership or simultaneous updates start costing real labour. Move in one pass: import the existing plan document, fix owners and measure definitions, set the first review date, and keep the old file read-only for one quarter.

6 min read

How to Keep Clients Accountable Between Quarterly Strategy Reviews

Accountability between reviews comes from three things: one named owner and a date on every commitment, a light weekly update on actions and a monthly look at measures, and an agreed escalation path when something is genuinely blocked. Software makes the state visible; the consultant and the client's leadership still have to act on it.

10 min read

The Quarterly Strategy Review Toolkit for Consultants

A quarterly strategy review should spend its time on decisions, not status recovery. This toolkit gives the preparation checklist, a 60–90 minute agenda, a KPI worksheet, initiative and milestone review, risk prompts, a decision log and a follow-up tracker — all copyable from the page.

11 min read
For consultants

Start a 14-day free trial

Spin up your first client workspace in under 10 minutes. No credit card required.